01 — The moment everyone's replaying
A line from a hot tub started this whole thing.
In Spider-Man: Brand New Day, Yelena Belova tells Peter that his street-level troubles are "small potato stuff" — hers, saving the world with the Avengers, are "big potato stuff."
Within days it was everywhere — recreated in Lego, redrawn a hundred ways, quoted in captions that have nothing to do with superheroes at all. It's a good joke. It's also, if you swap "Avengers" for "your kidneys," a surprisingly useful way to think about your health.